An effective analysis between direct order vs aggregator orders

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Swiggy and Zomato are consuming all of my profits. Should I start my own delivery service? What difference will it make? Will it benefit my restaurant? Do any of these questions ring a bell with you?

Nowadays, everyone wants to be the first to list their restaurant on Swiggy and Zomato. Yes, it is necessary, but so is developing your own brand through your direct ordering channel. Putting too much reliance on Swiggy, Zomato, or aggregators will undoubtedly harm your food delivery business in the long run.

In this article, we will walk you through the step-by-step process of creating a direct ordering system, as well as help you decide whether it will help you make money or not. Make sure to watch all the way to the end because we have a bonus for you later in this video. It will assist you in developing an efficient direct ordering system. To save money on commissions, pay close attention.

Step 1

Select a platform. It is possible to create your own website or app, but it will cost you money and time. There are numerous third-party companies that offer a direct ordering system. You can sign up with them and be up and running within a week. Check the below links.

Step 2

So you’ve settled on a platform. It’s now time to design a high-quality menu page. To create good images, you can use your smartphone camera and some editing software. You can also hire a professional photographer to do it for you. Make compelling descriptions for each menu item. Don’t forget to include a Recommended section with your best-selling items. Also, keep the menu brief and straightforward. Customers may be puzzled by a large menu.

Step 3

After you’ve finished creating your menu page and ordering system, it’s time to create your social media pages. Aggregator platforms such as Swiggy and Zomato can help you get your first orders, but they will hide your customer data. You will almost never be able to predict whether or not you will be able to generate repeat customers. Facebook and Instagram pages can help you connect with your customers. Post some high-quality images on your page on a daily basis, and engage with your customers. In the long run, good customer service helps the brand grow.

Step 4

Everyone is looking for deals and discounts these days. Aggregators drive this behavior over time. As a result, you must run some exclusive offers for your direct customers. Remember that you must first focus on building a user base. Every time, provide excellent food and service. Based on our experience, the Buy 1 Get 1 offer is the most effective. However, use it with caution. Don’t rely on it in the long run. Use it, for example, for the first three days of the month. You can also offer exclusive discounts to your direct customers.

Step 5

Sales do not happen by themselves. You must attract customers to your platform. The most effective way to accomplish this is to use Facebook or Google Ads. Begin with as little as ten thousand. We’ll be posting social media marketing tutorials soon. Test a variety of images and videos to see which produces the best results. Distribute direct ads with your special offers and discounts.

Step 6

Swiggy and Zomato can be used as customer acquisition channels. Make pamphlets with exclusive coupon codes and pass them out with each Swiggy or Zomato order. If they order directly from you, the price should be lower than Swiggy or Zomato. Deliver on time. Every order is important. Execute it properly, without a doubt, your customers will place direct orders with you.


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