“KBOB’s and The Black Chimney are 15 years old brands in Ahmedabad. We saw this as an opportunity to scale these brands and expand our presence into Ahmedabad and Gujarat market. Moreover, brand affinity and customer repeat ratio give us a strong position to build up a business. Apart from plugging our brands in their existing kitchens, we could improve the unit economics and get a substantial yield from each kitchen and the entire state.”